EACOMM in China

EACOMM Corporation was part of the Animation Council of the Philippines‘ delegation to the Third China International Animation Copyright Fair held in Dongguan, Guangdong Province, China from September 27 – October 5, 2011.

The third of its kind in the city, the fair will have 1,300 booths with more than 200 exhibitors from the local and overseas animation industry showcasing their work on more than 70,000 sq m of space. Major companies participating include US-based media company Disney and Japanese player Bandai, as well as Guangzhou-based Creative Power Entertaining Co, the company behind the popular Pleasant Goat and Big Big Wolf Chinese TV animation series. Deals worth more than 8.9 billion yuan ($1.39 billion) were inked at the previous fair last year, organizers said.

“The fair offers a great platform for the animation industry and many opportunities for businesses to network. The forums during the event will also see many experts in the field giving their take on the future of the industry. One of the major issues we will be looking at is the need to push the Chinese brand forward, new growth models and the challenges of new media,” said Yan Xiaokang, Dongguan vice-mayor, and deputy head of the fair’s organizing committee, during a press conference before the start of the event. Dongguan is home to more than 1,000 animation-related enterprises.