Over 35% of Filipino Internet users adopt mobile Internet
A growth spurt in mobile Internet use in South East Asia (SEA) resulted in an over 35% of Filipino Internet users to adopt mobile Internet- placing Philippines third in SEA for mobile use. Compared to March 2011, mobile Internet use among Filipinos increased by over 48% in April 2011.
Effective Measure Regional Director (SEA) Russell Conrad credits this growth to the increasing popularity of Smartphones, â€œAlong with the boom of Smartphones throughout the region, a growing number of consumers, including over half a million Filipino Internet users, are adopting mobile Internet to access infotainment, conduct business and engage in e-commerce while on the go.
Comparison of the increase in mobile Internet use in SEA from March to April 2011:
The following details the browsing patterns of Filipino mobile Internet users in April 2011:
- Mobile Internet users stayed on a webpage at an average of 51 seconds, 22 seconds more than PC users
- Each session on mobile Internet lasted for at an average of 5.42 minutes, 34 seconds more than a PC session
- Mobile internet users viewed an average of 7 pages per session, 4 pages less than PC users
â€œThe progress of the Philippines market is deeply encouraging. The increased activity seen on mobile Internet provides an opportunity for businesses to target the Philippines market and establish mobile-friendly interfaces to strengthen an online presence,â€ said Conrad.
SOURCE: Effective Measure
Effective Measure is a world leading online Audience Measurement solution, head-quartered in Melbourne, Australia with additional offices in Dubai, New York, Sydney and Bangkok.
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